Updating website with dreamweaver
If you find the process of organization cathartic, you’re about to get your zen on.You’ll start with a crawl of your webpages and end with a clear view of the content to update, optimize or even cut.Use this data to inform your priorities and next steps. It’s so close to you yet it may have been on autopilot for a while now. At this point you’ll have an understanding of what users are coming to your site for, what they’re doing when they’re there, and anything they might be having trouble with on the site. This happens in two ways: Consider site architecture.It’s time to rekindle your familiarity with the site navigation, information, conversion paths, search traffic. This is the point where you’ve taken inventory of the pages of your site and can decide whether the way the pages are connected is the best way. Does your site’s hierarchy match the way a user navigates your site?Basically, each big idea or category of your website is a pillar of your website.There will be a main page on that topic, usually reachable through the main navigation.
Before you freshen up, you’re going to get your hands dirty. To analyze current site performance, check your analytics and figure out what people are doing on your site. Draw up a scenario that happened at the office today and ask your friend to try to navigate to the solution. Have them talk as they’re walking through your site.What keywords are bringing in organic search traffic, social traffic and other sources of traffic? Specify an action they should try to accomplish and record their experience.What pages are visitors hanging around on a while and which pages are they bouncing from? This information is critical to your understanding of how your customers are experiencing your site.BCI brought together our managers and stakeholders to define every conversion and micro-conversion we want tracked on the site.List the conversions you want performed on your site.
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Maybe there are new ones since you last did this exercise.